Muitas empresas procuram por brindes corporativos que agreguem valores, tenham princípios e sejam ecossustentáveis. Mas saber identificar as vantagens que esse produto pode oferecer, a contribuição dele para o meio ambiente e quais materiais são utilizados no processo de fabricação é o que vai fazer você escolher um brinde verdadeiramente ecológico!
O brinde ecossustentável possui 5 vantagens exclusivas e somente o diretor comercial do Grupo BB, Plinio Bevervanso, que traz toda semana conteúdos exclusivos sobre o universo dos brindes promocionais, pode explicar com mais detalhes essas dicas.
A diferenciação é a primeira característica que um brinde ecossustentável pode oferecer para os clientes.
De acordo com Plinio, quando a marca presenteia um produto que não possui tanta utilidade para o público alvo, esse brinde pode ser esquecido pela persona rapidamente.
“Quando utilizamos um brinde ecologicamente sustentável em campanhas institucionais, feiras ou eventos, a natureza agradece e os clientes se sentem lisonjeados pela ação positiva que a marca está promovendo em benefício do meio ambiente”, destaca Bevervanso.
A percepção de valor pelo público alvo é a segunda característica do brinde ecossustentável, sendo esse tópico fundamental no sucesso da ação, principalmente se o público alvo for bem definido, como um grupo de ambientalistas, por exemplo, que lutam por causas ambientais e a preservação das florestas.
Sabe aquele brinde clichê que toda feira promocional oferece para as pessoas? pois é, quando a marca oferece um brinde feito com matéria-prima, oriunda da natureza e que possui aditivos capazes de preservar o meio ambiente, isso pode ser de grande valia para a imagem, as vendas e para demonstrar a responsabilidade socioambiental que a marca tem com o planeta.
Isso significa que quanto maior a segmentação da audiência, melhor serão os resultados e a relevância social do evento e da campanha.
Responsabilidade ambiental
Um fator que pesa e muito durante as campanhas promocionais das empresas nas redes sociais ou nos meios de comunicação é a transparência. Quando falamos de um produto ecossustentável, estamos dizendo que o material usado na fabricação e os aditivos que o compõem são confiáveis, caracterizando-se como um produto verdadeiramente green.
Com o brinde é a mesma coisa, dessa forma, o diretor comercial destaca que o discurso e a atitude das empresas precisam andar alinhados. Até porque o perfil atual do consumidor, principalmente se posicionando nas redes sociais, é bastante exigente em relação à conexão das atitudes da empresa em conformidade com o produto que ele consome.
Dessa maneira, quando produzimos um produto ecossustentável, a marca precisa assinar a campanha certificando-se que aquele produto é benéfico e pode contribuir para um meio ambiente mais equilibrado e saudável.
A responsabilidade social também é outro fator importante, uma vez que ela faz parte dos três pilares da sustentabilidade, entre eles estão, o social, econômico e ambiental. O brinde ecossustentável pode ser tridimensional em uma campanha promocional, pois esse produto possui grande valia para a sociedade e contribui de forma significativa para o bom funcionamento da economia solidária.
Imagine que uma empresa pretende usar em sua campanha institucional Canecas feitas com 50% de resíduos de fibra de coco ou madeira de reflorestamento para celebrar o Dia da Árvore. O evento muito provavelmente seria um sucesso, sem falar que o conceito de reciclar ganharia força e impulsionaria as pessoas a se preocuparem mais com a natureza.
Muitas corporações vêm adotando ações neste sentido, posicionando-se como empresas sustentáveis e passando imagem de corporações responsáveis com o planeta.
Branding Ecossustentável
Em paralelo com a responsabilidade ambiental e social, o branding ecossustentável surge como um aparato nas campanhas promocionais. Quando comprovamos que o brinde é ecossustentável, feito de materiais ecológicos e que os mesmos não prejudicam a natureza, o público alvo abraça a ação e engaja.
As atitudes das organizações precisam ser transparentes, principalmente no âmbito digital, local em que podem ser formadas opiniões negativas e polêmicas dos internautas em relação aos malefícios que a organização oferece ao meio ambiente.
Dessa forma, agir com seriedade nas ações promocionais e utilizar brindes ecossustentáveis para tornar o mundo cada vez melhor, aumentam a reputação da empresa e o comprometimento dela com a natureza.
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Gustavo Coutinho
Redator/Grupo BB
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</a> Timpson talks enthusiastically about the relatively new concept of ‘kinship care’ – extended family, neighbours and friends who support an entire family. Alex is a kinship carer, too. She claims not to be keen on teenagers yet currently has a houseful. Chloe, 14, a pale girl in leggings and a hoodie, has been living here for two years with her sisters, Amy, 16, and Charlotte, 19. Charlotte was an early foster child; when her sisters were born, Alex was their mother’s birthing partner and the first person to hold both newborns. In a perfect arc of continuity she is now guiding the girls through their teenage years, while their mother recovers from alcoholism.
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</a> Carney said the phone call on Friday between Obama and Putin has been scheduled for days. A brief White House readout of it later said, "The two leaders noted the importance of U.S.-Russian bilateral relations and discussed a range of security and bilateral issues, including the status of Mr. Edward Snowden and cooperation on counter-terrorism in the lead-up to the Sochi Winter Olympics."
</a> Muslim insurgents in Thailand's deep south reiterated their pledge to shun violence through the Islamic holy month of Ramadan, a Malaysian facilitator of anpeace dialogue between Bangkok and the militants said.
</a> “Clearly things are deteriorating dramatically now,” she said. “I don't know how to put my feelings into words, but all I can say is that I am worried and frustrated. It seems to me that the Iraq scenario is repeating itself.”
</a> In order to properly vet the science behind the proposed changes to wolf listings, FWS has asked the National Center for Ecological Analysis and Synthesis (NCEAS) in Santa Barbara, California, to run a peer review. An academic research institute affiliated with the University of California, NCEAS will vet prospective reviewers and select five to six scientists. The process will be led by Steven Courtney, an affiliate of NCEAS with extensive experience in peer review. All scientists, including those that FWS had objected to previously, will be eligible. âWe looked at the criticism and agreed with it,â Ashe said. âThe service was too close to the selection of the panelists.â This time around, FWS will have no role in the selection of the panelists other than giving NCEAS the scope of work. Assistant Director for Endangered Species Gary Frazer expects the review to be completed before the end of the year.
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</a> The new menu item should appeal to vegetarians and to vegans, who practice a stricter form of vegetarianism that eschews animal products of any kind, including dairy, eggs and honey. Arnold said Chipotle hopes that consumers who are aren't exclusively veggie eaters but are still looking for healthy options will also give it a try.
</a> Weâve embedded the video below this story that shows the Glance Screen and how notifications will look. It also shows one of the features mentioned above that will enable multitaskers to close apps by simply hitting the X on the top right of the display.
</a> A security team was searching for weapons after a tip-offfrom arrested members of Boko Haram, a militant group whichwants to impose sharia law in northern Nigeria and has beenresponsible for hundreds of killings this year.
</a> The part is custom made for Norbert Leo Butz, who hasnâthad such a meaty role since âDirty Rotten Scoundrels.â Hisingratiating singing and dancing bespeak the rare mancomfortable in his own skin, and he has that indefinablecharismatic spark that defines a star.
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</a> Zimmerman, 29, faces up to life in prison if he is convicted of second-murder, the charge for which he was put on trial. Under the lesser offense of manslaughter, he could face a maximum penalty of 30 years.
</a> The Irish firm, this week voted the worst of the 100 biggest brands serving the British market by readers of consumer magazine Which, said on Friday it would become more lenient on fining customers over bag sizes and overhaul the way it communicates.
</a> Even the flaws of the Model S seem to resonate with geeks. Early versions of the outside handles malfunctionedâthey sometimes wouldnât extend out of the doorâand the windshield wipers seemed to have a mind of their own. Tesla fixed those and other problems with a software upgrade delivered via the carâs high-speed wireless connection. âItâs part of being an early adopter,â says Konstantin Othmer, a Silicon Valley entrepreneur and one of the first Model S buyers.
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</a> It wasnât the only thing that worked out for the Dodgers: Mattingly originally ordered Uribe to bunt in the eighth inning. Yasiel Puig had led off the frame with a double, but Uribe failed two bunt tries and had to swing away and he connected with a breaking ball to put himself into Dodger lore.
</a> The company is looking to raise as much as $3 billion fromasset sales this year. Talisman is looking to sell lands in theNorth Duvernay shale-gas region of Alberta and parts of itsholdings in the Montney field, which straddles Alberta andnortheastern British Columbia.
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</a> The U.S. Federal Railway Administration figures show over the past decade MMAâs train accident per million train miles sat at nearly 35 in 2012 compared to 20 in 2004. But because the number of train miles travelled by MM&A each year is so small, those figures reflect a very small amount of actual accidents, always in the low single digits annually in the U.S.
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</a> Despite all the rumors, Audrina Patridge continues to deny she had any work done. 'They always ask me about [plastic surgery],' she tells the Daily. "There's all these rumors and they all say I've had, like, six procedures, and I'm, like, 'Where do you get that?' Look at the pictures. I fluctuate in weight a lot."
</a> Karen Dixon, District Crown Prosecutor for the Crown Prosecution Service Wales said: "John Larsenâs incredibly reckless behaviour caused damage to property, as well as significant alarm and distress to many residents of Lenton Pool.
</a> In a phone interview immediately after the release, he said, "I think what you're seeing is that News Feed ads really work. They're an effective way for marketers to deliver their message, so they're spending more with us."
</a> Content engaging our readers now, with additional prominence accorded if the story is rapidly gaining attention. Our WSJ algorithm comprises 30% page views, 20% Facebook, 20% Twitter, 20% email shares and 10% comments.
</a> Federal payments to subsidize insurance for eligible buyers- those with incomes less than four times the federal povertylevel, or $62,040 for a couple - would not be in jeopardybecause they are due just before coverage begins, not whensomeone enrolls. Anyone buying health insurance by Dec. 15,2013, is covered as of Jan. 1, 2014.
</a> Still, CAIR found no shortage of what it considers anti-Muslim attitudes, and singled out the likes of New York congressman Peter King, televangelist Pat Robertson, Koran-burning Florida pastor Terry Jones and author Pamela Geller as actively promoting what it sees as bigoted views.
</a> The jury began deliberations Friday afternoon as police and civic leaders in this Orlando suburb went on national television to plead for calm in Sanford and across the country, no matter what the verdict.
</a> "My personal reaction, bombastic," said Larry Hamermesh, a professor at the Widener University School of Law in Wilmington, Delaware, referring to the lawsuit. "The linchpin of it seems to be that it's inappropriate to move or create a new record date because that takes advantage of a cynical effort to put shares in the hands of arbitrageurs who will want to vote for the deal."
</a> Hootsuite is part of a growing group of venture-backed firmsthat have arranged financings known as secondary transactions,which cash out existing investors rather than putting moneydirectly into the company's coffers.
</a> Even if he is suspended, Rodriguez can appeal, keeping himself eligible to play this season. Players' association executive director Michael Weiner has said that player grievance cases likely won't be resolved quickly and, if suspensions hold up, they could be served in 2014.
</a> In July a North Korean vessel named the Chong Chon Gang, shipping through the Panama Canal, was seized on suspicion of drug smuggling. No illicit substances were found under some 10,000 tons of sugar and spare plastic bags.
</a> Al-Tufayli, quoted as a reliable source, is a discredited former member of Hizbullah. He was dismissed years ago, and had since established a close alliance with the the Right-Wing militias, to such an extent that he is neither in a position to voice impartial view, nor is he really qualified to speak about the errors in the strategies of Hizbullah.
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</a> Ari was left with a monthly payment of $700 – more than 70 percent of his take-home pay. To add insult to injury, the lender that put him in this fix had the nerve to promote itself as a "proud" provider of "educational services" as well as credit to "our active duty customers."
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</a> "The focus on costs for South Africa is going to beimportant as we deal with this kind of structural pricingsituation that we have seen during the first half of the year,"Chief Executive Sifiso Dabengwa said in a presentation.
</a> Responding to the 2014 Budget, the alliance welcomed the fact that Child Benefit is to be maintained at its current rates and also welcomed the introduction of free GP care for children aged five and under.
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</a> Glancing through the Microsoft thread, the problem seems largely limited to DIY builds or higher-end laptops with discrete graphics cards. A Microsoft representative suggested disconnecting external peripherals and updating drivers then trying again, but the fix doesn't appear to work for most users.
</a> American added the seat changes were needed to be able tobetter compete with a new partnership between Delta Air Lines and Virgin Atlantic that will operate flightsbetween the United States and Britain.
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</a> Analysts describe a âballoon effectâ over Central America. Squeeze drug traffickers in one place â as the authorities have done in Mexico these past seven years â and they surge elsewhere. The more graphic descritpion is of a flooding stream: drug trafficking, like flowing water, will always finds a new channel of lesser resistance.Â
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